SEO with Google, Yahoo and MSN

Research has shown that Google is the major player in terms of the search engine market with (with 70 to 80% of the users). This is followed by Yahoo! (10 to 20%) and the remainder with MSN with (at just 5%). For further details see Market Share website .

There are also a number of smaller companies in the search engine market, including AOL and Ask. However, due to their small size it’s not really worth investing too much time and money on them and you’re really better off just using Google. In terms of ranking there is not much to choose between MSN, Google and Yahoo!

Having said that, in other world markets the gap between Google and some of the other operators is not as great. For example, in China Google has to compete with Baidu. Google has made great efforts to produce localised results for practically every country in the world.

What all the search engines have in common is their need to increase ad revenue, and they do this by developing a loyal customer base. They can only achieve this by delivering top quality search results. As a matter of fact the search engines work together to fight the problems of spam and low quality websites which do not deliver value to users. If you are interested in learning more about how to deal with the issue of spam you can look at Google’s Webmaster area for more information.

You need to base your on SEO strategy on things that work across all the major search engines. In particular, you need to make sure you don’t infringe their guidelines, and try to concentrate on developing a high quality site.